Irvine, CA April 2, 2009 — When it comes to their children, moms are very discriminating. Wanting only the best, high quality products moms have had the luxury to establish whimsical wardrobes for their littlest treasures seemingly without limitation or budget concerns. However, today’s savvy, budget conscious moms are looking for clever ways to expand their baby and toddler’s fashion wardrobes with pieces that not only are fresh and whimsical but have staying power too, all while staying within a budget. Wendy Navarro, owner of popular on-line baby and toddler boutique Saige Nicole’s, says many are turning to the option of reversible garments.

While few children’s designers have explored reversible garments those who have are reaping the benefits and gaining popularity among today’s boutique owners and savvy, finance conscious moms. Wendy Navarro, Owner of Saige Nicole’s http://www.SaigeNicoles.com, a trendy on-line baby and toddler boutique explains. “Our reversible garments have always been very popular with our moms and are becoming even more popular as parents look for creative ways to stretch their dollars. We have experienced a 30% growth in sales of our reversible garments compared to this time last year. Parents recognize that they can achieve multiple looks; especially when they buy a few pieces from the same collection. For example, our customers love the reversible styles from Right Bank Babies. When they purchase a reversible dress and pant parents, in essence, have bought 6 to 8 different looks just from those two garments. So, it’s even better then buy one get one free. Moms caneasily mix, match and layer those pieces with existing pieces in their child’s wardrobe too and create numerous other high-end, trendy looks for a fraction of the price and still keep their child’s wardrobe delightful and whimsical. An extra bonus is that the pieces in essence grow with their child and can be layered as a smock top or capris as their child grows; offering staying power too”

The appeal of a reversible product doesn’t stop at clothing either. Moms are turning more and more to the appeal of reversible accessories from reversible car seat covers, shopping cart covers, baby blankets, bibs, headbands and even diaper bags. “Not only are they [accessories] beautiful and functional but again, they offer today’s parents a wider choice and versatility while catering to moms sense of style. They simply make sense, especially in today’s economy.” says Wendy.

So, for savvy moms looking for ways to stretch their buying power when it comes to their child’s fashion wardrobe, consider turning to the hottest trend in baby and children’s products and go reversible.

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